Privacy Policy – Underground Studio

By using the Website, you agree to the terms of this Policy.

For questions or requests, contact us at:
📧 contact@undergroundstudio.io

We do not publicly display personal information such as the full legal name or postal address.
Such details are available upon legitimate, written request.

2.1. Data you provide voluntarily (Contact Form)

• Name
• Email address
• Company (optional)
• Message content
• Any other information you choose to include

2.2. Automatically collected data (Analytics & Tracking)

We use third-party analytics and behavioural tools to understand how visitors use the Website.

These tools may collect:

• IP address (sometimes anonymised)
• Device type
• Browser and operating system
• Pages visited and time spent
• Interaction events (clicks, scroll depth, navigation patterns)
• Session behaviour (aggregated, not personally identifiable)
• Referrer and campaign parameters
• General geolocation (city/region level, never precise address)

We use Google Analytics to gather aggregate usage statistics.

Google may process:

• IP address (with IP anonymisation enabled, unless especificado otherwise)
• Device and browser metadata
• Behaviour patterns

Google acts as a data processor under their EU/UK frameworks.

We may use Hotjar to analyse user behaviour.

Hotjar may collect:

• Heatmaps
• Scrollmaps
• Session recordings (blurred and anonymised where appropriate)
• Click/tap interactions
• Device information
• User flow
• Feedback polls or surveys (if enabled)

2.3. Server logs

Our hosting provider may collect:

• IP address
• Browser type
• Error logs
• Timestamps
• Basic diagnostic data

This is used for security, debugging, and performance monitoring.

3. Cookies

• Essential WordPress functionality
• Analytics (Google Analytics)
• Behavioural tracking (Hotjar)
• Security and performance

A full Cookie Policy is provided separately.

4. How We Use Your Data

• Respond to enquiries
• Provide information about our services
• Maintain, secure and improve the Website
• Analyse usage and performance
• Detect and prevent abuse or attacks
• Comply with legal obligations

We do not use your personal data for advertising or sell it to third parties.

5. Payments

We only receive the minimum information required to deliver the product or service (e.g., your email address).

6. Sharing Your Data

• Hosting (e.g., Hostinger)
• Email delivery services
• Analytics providers (Google Analytics)
• Behavioural tools (Hotjar)
• Security/debugging tools

These providers act under strict data protection agreements.

Only when required by law.

We never share your data for marketing, resale, or advertising purposes.

Data may be processed in or transferred to countries outside the UK/EEA.
When this occurs, we rely on:

• UK adequacy regulations
• EU adequacy decisions
• Standard Contractual Clauses (SCCs)
• Other equivalent safeguards

Third-party providers like Google and Hotjar offer GDPR-compliant frameworks.

• Contact form emails: up to 12 months
• Analytics data: as per Google/Hotjar retention settings (typically 14–26 months)
• Server logs: usually 30–120 days

You may request deletion at any time.

• Access your data
• Request corrections
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent (e.g., cookies)

To exercise your rights:
📧 contact@undergroundstudio.io

10. Children’s Privacy

The Website is not intended for individuals under 16.
We do not knowingly collect data from minors.

We take reasonable technical and organisational measures to protect your data.
However, no system is 100% secure.