About me

I am Francisco Garcia, a Product Manager with over 12 years of experience in the software industry, working across Big Data & AI, product platforms, UX tools and mobile apps, and now also founder of Underground Studio.

I sit at the intersection of customer needs, business goals and technical execution.
My work blends analytical thinking, clean product strategy and an indie-tech mindset.

What I do

How I work

I like to build products that solve real problems with clarity and purpose.
Simple over complicated. Structure over noise.
A mix of sharp reasoning, creativity and independent execution.

Where Underground Studio comes in

Underground Studio is the space where I build apps, plugins and intelligent tools with a hybrid mindset: tech-forward, minimalist and rooted in London’s underground layer.

It’s a small independent studio — designed for learning, experimentation and shipping real products.

Let’s connect

If you want to collaborate, discuss a project or explore something new, feel free to reach out.

Work Experience

Experience spanning data architecture, AI enablement and product platforms, with a focus on modernisation, workflow optimisation and delivering reliable tools for teams across the organisation.

since 2021

Big Data and AI

Modernisation of the data ecosystem using Kafka, Exasol and Hadoop, plus development of an internal AI platform for model training and serving.

since 2021

since 2019

Web Experience & Content Management

UX and content rebranding across CMS and internal tools, with major improvements to content workflows and information architecture.

since 2019

since 2015

Sports Betting & Trading Platforms

Quality assurance for high-performance sports betting platforms, focusing on reliability, speed and API-driven workflows.

since 2015

since 2013

Enterprise Content Management

Technical documentation and support for business content platforms, helping teams organise information, understand systems clearly and work more efficiently.

since 2013